An automated system to grow your estate planning firm.
Advertising Strategy. Smart Follow-Up. Booked Consultations.
01 How it works
From search to consultation.
- 1
Advertise
Google Search and Local Services Ads for living-trust searches, in your firm's own accounts.
- 2
Follow up
An instant alert to your intake person, a five-minute callback standard, and reminders to people who opted in.
- 3
Report
Consultations booked, attended and signed, next to what you spent.
02 What you get
Your accounts. Your approval. One flat fee.
- Your firm owns the ad account, the page, the phone numbers and every inquiry.
- Nothing runs until you approve it in writing.
- No per-lead fees and no percentage of your ad spend.
03 The first 90 days
A 90-day pilot with a full review at the end.
About two weeks of setup, then launch and weekly tuning. At day 90 you renew in writing or leave with every account, page and record.
How it works
From a search to a consultation on your calendar.
Every ad, page, form and phone number is your firm's, in your firm's name. We build and run the machinery.
Someone near your office searches for a living trust attorney
They see your firm's ad on Google Search, or in Google's Local Services listings above the regular ads, once Google has verified your firm.
They call your firm or fill out your form
The form asks for name, phone, email, city and one choice: new living trust, update a trust, or not sure. It doesn't ask about family or assets.
Your intake person is alerted at once
The working standard is a callback, by a person at your firm, within five minutes during office hours.
Booking link and reminders
People who checked the consent box on your firm's form get a booking link by text from your firm, then reminders the day before and two hours before. Nobody else gets automated texts.
Your firm marks the outcome
Booked, attended, signed, or not a fit. Those counts are what we report on.
Why follow-up matters
The inquiry is only the start.
A person searching for a living trust attorney may contact more than one firm. What happens in the next few minutes and days can decide who they meet with.
Clio's 2024 test of law firms found 67% did not answer an email inquiry and 48% did not answer or return a phone call (as reported by Above the Law, October 2024). Hennessey Digital's 2025 test of 1,333 law firms found 26% never replied to a web form within seven days. Both studies cover law firms in general, not estate planning in particular.
The 90-day pilot
A 90-day pilot, in the same order for every firm.
One practice area, one landing page, one follow-up routine, one scorecard.
Before anything is signed
Introductory call
Twenty minutes. We ask about your current marketing spend, how many trust consultations you hold a month, who answers new inquiries, and whether you can take more consultations. If it isn't a fit, we say so.
Setup, about two weeks (our estimate)
Access, baseline and approvals
You grant manager access to your Google Ads account, Business Profile and booking calendar, and give us counts only, no names, of consultations held and trusts signed in your last 90 days. We start Google's verification and carrier registration for texts in your firm's name. You approve the page, every ad and the consent wording in writing, and we test every path before launch.
Days 1–30
Launch
A search campaign goes live on living-trust searches near your office, and Local Services once verified. We check search terms and inquiries daily for two weeks and train your intake person on the callback standard.
Days 31–60
Tune
We cut searches that bring the wrong inquiries and review slow callbacks with you each week. At day 60 we look at cost per booked consultation together and tell you plainly whether we think it is working.
Days 61–90
Review, then renew or part ways
A renewal conversation around day 75 with the full numbers. If you continue, the terms are agreed in writing first. Either way the accounts, pages and data stay with you.
What you get
What you get, in four plain terms.
Any firm can buy ads. Here is what changes when we build and run them for yours.
Your time
You approve. We build and run.
Ads done for you
Google Search and Local Services Ads, set up and managed in your firm's own Google accounts, including Google's verification and carrier registration for texts.
A page on your own domain
One living-trust landing page with a short form and online booking, in your firm's name. No website rebuild.
Your calendar
Built to turn more of the right inquiries into consultations.
A callback standard
An instant alert, a callback by a person at your firm within five minutes during office hours, and a weekly review of slow ones.
Reminders before consultations
A booking link and reminders by text from your firm, to people who opted in, aimed at fewer no-shows.
Your numbers
You can see what is working, and what it costs.
Consultations, not clicks
Reports count consultations booked, attended and signed, next to ad spend. Bad weeks are reported in the same format as good ones.
No markup on ad spend
You pay Google directly. Our fee is flat and doesn't change with your spend or your number of leads.
Your control
It is your firm's marketing, and it stays yours.
You own every account
Ads account, Business Profile, domain, page, phone numbers and every inquiry. Our manager access ends when the agreement ends.
You approve every ad
Drafted around California's lawyer-advertising rules, approved by you in writing before it runs. Our advertising standards.
What's included
What the pilot covers, and what it doesn't.
What's included
- Google Local Services Ads plus one search campaign, in your own accounts
- One living-trust landing page on your firm's domain, with online booking
- Follow-up routine: instant alert, five-minute callback standard, booking reminders to people who opted in
- A check each business day, a weekly scorecard and a monthly report
What's not included
- SEO, social media posting or website rebuilds
- Reputation management
- Marketing for other practice areas
- Purchased or shared leads
- Cold calls or cold texts to consumers, ever
What you own
- Your Google Ads account and Business Profile
- Your domain and landing page
- Your phone numbers and carrier registration for texts
- Your inquiries and all lead data
We hold manager access only. It ends when the agreement ends.
What we report
Consultations booked, attended and signed.
Bad weeks are reported in the same format as good ones. A form fill is never counted as a consultation.
Sample layout Weekly scorecard
| Ad spend | Leads | Not a fit | Booked | Attended | Median callback |
|---|---|---|---|---|---|
| — | — | — | — | — | — |
Each business day
A check that ads are running, spend is on pace, and the form and phone number work. If something breaks, we tell you that day.
Weekly, one short email
What changed, why, and what's next, then the numbers: spend against budget, leads by source, missed calls, not-a-fit marks, bookings and callback time.
Monthly, one page
The same numbers plus signed clients, cost per booked consultation and per signed client, the searches we cut and a dated list of every change.
Who decides what counts
Your firm marks each inquiry booked, attended, signed or not a fit, using reasons your attorney approved. We don't see client files or matter documents.
How fees work
A flat monthly fee, set in writing.
The fee pays for defined marketing services. It never changes with the number of leads, consultations or clients, and we don't agree to per-lead, per-consultation, pay-on-results or percentage arrangements.
- Setup fee
- One time
- Landing page, campaign build, tracking, follow-up routine, verification and carrier registration for texts.
- Monthly fee
- Flat
- Campaign management, a check each business day, weekly scorecard, monthly report, intake review.
- Ad spend
- Paid by your firm
- You pay Google directly from your own account, with no markup or commission. A minimum monthly ad spend is written into the agreement as a budget floor, not a forecast.
- Per-lead or per-client fees
- None
- No bonuses, no percentages, no "pay on results".
Fee amounts are set out in the written agreement. Pricing for any renewal is agreed in writing first.
Advertising standards
How the service is designed around California's lawyer-advertising rules
| Topic | How we work |
|---|---|
| No fee sharing | Flat fee only: no per-lead, per-consultation, per-client, percentage, bonus or pay-on-results fee. Google bills Local Services Ads leads directly to the firm's own Google account. |
| No payment for recommending a lawyer | The fee pays for defined marketing services. We never recommend a firm to the public or present any firm as selected or endorsed. |
| Not a lawyer referral service | No consumer-facing website, directory or brand, and no consumer inquiries collected under our name. Every ad, page, form and phone number names one firm and belongs to it. Inquiries are never passed between firms. |
| Advertising disclosures | Ads and landing pages name your firm and office city. You approve each ad in writing before it runs, and copies are kept. |
| No false or misleading claims | No outcome promises, no "#1" or "best", no invented reviews, and no "certified specialist" claim unless the attorney holds a certification the rules allow them to advertise. |
| No solicitation | We only respond to people who contact your firm. Nobody cold-calls or cold-texts consumers. |
| Consent for calls and texts | An unchecked consent box naming your firm. Automated texts only to people who checked it, between 8 AM and 9 PM their time. STOP is honored at once. |
| Confidentiality | Forms ask for contact details and the type of request only. The agreement includes a confidentiality clause. |
Consent wording on your firm's form
Draft wording for your counsel to edit. Everything on this page is about California, the only state where we offer the service.
Draft wordingI agree to receive calls and texts, including automated texts, from [Firm Name] at this number about my consultation request. Consent is not required to hire the firm. Reply STOP to opt out.
Questions
Questions firms ask.
Who else have you worked with?
We're taking on our first Orange County firms now. Every engagement starts as a 90-day pilot: you see the numbers each week, you own every account from the first day, and at the end you renew in writing or leave with everything.
Why a flat fee instead of pay-per-lead?
Because you are paying for work, not buying leads. Our fee is the same whether one person books or twenty, so it stays a plain cost of advertising. Ask your own ethics counsel how a pay-per-result offer would be treated.
What does it cost in total?
Three parts: a one-time setup fee, a flat monthly fee, and ad spend your firm pays to Google directly, with a minimum written into the agreement. We give you the exact amounts, and the total for the 90-day pilot, on the call and in writing before you sign.
What do you need from us?
A person at your firm who can call new inquiries back within minutes during office hours, written approval of each ad and message, and about an hour a week in the first month.
What happens if we stop?
Your accounts, pages, phone numbers and inquiry data stay with you. Our access ends.
Do you also run Google's Local Services Ads?
Yes, in your firm's own account. Google bills your firm for each Local Services lead. None of that money comes to us.
Can we see the numbers ourselves?
Yes, any time. The ad account, the call log and the website analytics belong to your firm, so you see every number we see. Google's change history in your ad account lists every change we make.
How soon would we hear about a problem?
The same business day. We check each business day that ads are running and that the form and phone number work, and tell you what we found and what we're doing about it.
Do you take a percentage of our ad budget?
No. You pay Google directly. If you raise or lower your ad budget, our fee stays the same, so we have no reason to push your spend up.
Do you do SEO, content or social media?
No. We run paid search, Local Services Ads and the follow-up after someone contacts your firm, for living trusts only. If you have an SEO or website vendor, keep them. We need one page on your domain.
What should we ask any marketing company?
Who owns the ad account, the page and the phone numbers if we stop? Does the fee change with leads, clients or ad spend? Who approves each ad? How long is the term, and how do we get out? Our answers are on this site, and we'll put them in writing.
About
About Elkhorn Growth.
What we are
A marketing company that does one thing for one kind of firm: living-trust advertising and intake follow-up for California estate planning practices.
Who we are
Neither founder is an attorney. Legal judgment about your ads stays with your firm and its counsel.
How we publish results
Client results appear on this site only with that client's written approval, and with the dates and counts behind them.
Where we are
Newport Beach, CA. Email [email protected].
Request a call
Request a 20-minute call.
Tell us where your office is and roughly how many trust consultations you hold a month. On the call we'll walk through the 90-day pilot and the fees.
We work with law firms only. If you're looking for an attorney for your own trust, we can't help or recommend one. The State Bar of California's website lists certified lawyer referral services.
Privacy
Privacy notice
Last updated November 2026.
What we collect
Only what you type into the call-request form: your firm name, your name, email, phone (optional), city, a range of monthly trust consultations, and any notes you add.
How we use it
Only to reply to your request and arrange a call. We don't sell it, rent it or use it for advertising.
Who handles it
Form submissions are sent to our email inbox by a form-processing service, Web3Forms, and are stored by our email provider. Like most websites, this site's host, Web3Forms and the font provider (Google Fonts) may receive basic technical data such as your IP address. This site does not use analytics or advertising cookies.
Your choices
To see, correct or delete what you sent us, or with any question about this notice, email [email protected].
Terms
Terms of use
This site is informational
It describes Elkhorn Growth's marketing services for law firms. Services are provided only under a separate written agreement with each firm. Nothing on this site is an offer or a contract.
Not legal advice, not a law firm
Elkhorn Growth is not a law firm or a lawyer referral service, and does not recommend attorneys to the public. Nothing on this site is legal advice.
No guarantee of results
We don't guarantee any result, including the number of inquiries, consultations or clients a firm receives.
The site itself
The site is provided as is and may change at any time. Links to other websites are for reference; we don't control those sites.
Governing law and contact
These terms are governed by California law. Questions: [email protected].
Talk it through in 20 minutes.
We'll walk through the 90-day pilot and how the fees work, and tell you if it isn't a fit.